What is NDC 70907-098?

70907-098 is the product NDC for NUMB PLUS Maximum Strength Anorectal, Lidocaine 50 mg/mL gel, listed with the FDA by SEENEXT VENTURE LTD. It has 1 package NDC, shown above in 10- and 11-digit form.

What drug is associated with this NDC?

NUMB PLUS Maximum Strength Anorectal (Lidocaine).

SEENEXT VENTURE LTD, NDC labeler code 70907. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.

What other NDCs exist for NUMB PLUS Maximum Strength Anorectal?

None: this is the only finished product listed under this name.

Is there a related HCPCS / J-code?

Not in Med-Code's curated HCPCS directory.

NUMB PLUS Maximum Strength Anorectal NDC 70907-098

NDC codes

FDA NDC Directory

Product NDC (as listed)70907-098Labeler and product segments. Claims need a package NDC.

Product NDC at billing width70907-0098Add the package segment from the table below.

Package NDCs as listed with the FDA, and the 11-digit 5-4-2 form used on claims. The highlighted digit is the added leading zero.
Package NDC	11-digit (billing)	Package	Copy
70907-098-60	7090700986070907009860	1 JAR in 1 BOX (70907-098-60) / 60 mL in 1 JARMarketed from Nov 9, 2020

How the 11-digit form is made: The product segment has 3 digits, so one leading zero is added to it (5-3-2 → 5-4-2). Formatting the NDC does not by itself make it billable — the product, package and quantity must match what was dispensed or administered, and payer rules apply. Conversion rules

Product information

Brand name (proprietary): NUMB PLUS Maximum Strength Anorectal
Generic name (nonproprietary): lidocaine
Active ingredients: Lidocaine — 50 mg/mL
Dosage form: Gel
Route: Topical
Labeler: SEENEXT VENTURE LTDNDC labeler code 70907
Product type: Over-the-counter drug
Marketing category: OTC monograph drugApplication M 015
Marketing start: Nov 9, 2020
Listing expires: Dec 31, 2026
Other FDA classes: Amides (Chemical structure)Local Anesthesia (Physiologic effect)
Identifiers: Product ID 70907-098_09745e88-e706-aa2c-e063-6394a90a954fSPL ID 09745e88-e706-aa2c-e063-6394a90a954fSPL set ID a7c37b2a-b647-43d7-b43b-87bbece35430UNII 98PI200987
Pharmacologic class: Amide Local Anesthetic; Antiarrhythmic

Billing references

What Med-Code can say about coding this product, and where each statement comes from. Nothing here is inferred from the name alone.

HCPCS codeNo match

No HCPCS code in Med-Code's directory. Topical products like this are usually dispensed by a pharmacy and billed by NDC.

NDC on a medical claim

N470907009860 followed by a unit qualifier and the quantity

Package 70907-0098-60. Unit qualifiers: F2 (international unit), GR (gram), ME (milligram), ML (milliliter), UN (unit (each)). The qualifier and quantity depend on what was given. About the N4 qualifier

Product label

Current FDA label (SPL), effective Nov 5, 2023.

Indications (excerpt from the label)

Uses For temporary relief of local discomfort, itching, pain, soreness, or burning in the perianal area associated with anorectal disorders

Excerpt only. Read the full label for complete information.

Full label on DailyMed (opens in a new tab)

About NDC 70907-098

What is NDC 70907-098?: 70907-098 is the product NDC for NUMB PLUS Maximum Strength Anorectal, Lidocaine 50 mg/mL gel, listed with the FDA by SEENEXT VENTURE LTD. It has 1 package NDC, shown above in 10- and 11-digit form.
What drug is associated with this NDC?: NUMB PLUS Maximum Strength Anorectal (Lidocaine).
What is the active ingredient?: Lidocaine.
Who is the labeler?: SEENEXT VENTURE LTD, NDC labeler code 70907. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.
What other NDCs exist for NUMB PLUS Maximum Strength Anorectal?: None: this is the only finished product listed under this name.
Is there a related HCPCS / J-code?: Not in Med-Code's curated HCPCS directory. See Billing references above.

Other NDCs under M 015

Products listed under the same FDA application: other strengths and forms, and repackagers who relabel the same product.

FDA NDC Directory listings under M 015
Product	Strength	Form · route	Labeler	Product NDC
Hempvana Maximum Strength Pain Relief Topical Anesthetic Platinumlidocaine 5%	Lidocaine 5 g/100g	CreamTopical	Telebrands Corp	73287-040
Nupharmisto NumbMD LIDOCAINE cream anorectal (hemorrhoidal)lidocaine cream anorectal	Lidocaine 4 g/80g	CreamTopical	EveryMarket Inc	85833-002
Lidonumblidocaine 5%	Lidocaine .05 g/g	CreamTopical	Rising Pharma Holdings, Inc.	57237-353
Exchange Select Hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	Army & Air Force Exchange Service	55301-279
Preparation H Medicated Wipeswitch hazel	Witch hazel 5 g/1	ClothTopical	Haleon US Holdings LLC	0573-0557
Lidocaine anorectal creamlidocaine 5%	Lidocaine 5 g/100g	CreamTopical	EveryMarket Inc	85833-001
hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	Kroger Company	30142-279
hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	Meijer Distribution Inc	41250-279
hemorrhoidal maximum strength pain reliefglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	Kroger Company	30142-944
Oxifylidocaine 5%	Lidocaine 50 mg/g	CreamTopical	Weeks & Leo Compnay, INC.	11383-331
hemorrhoidalglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	Publix Super Markets Inc	56062-944
Black Label B Numblidocaine hydrochloride	Lidocaine hydrochloride 5 g/100mL	SprayTopical	SCALP TECH INC	82617-103
hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Mineral oil 14 g/100g + 2 more ingredients	OintmentRectal	Amazon.com Services LLC	72288-767
The Solutionlidocaine hydrochloride, epinephrine hydrochloride	Lidocaine hydrochloride 5 g/100mL; Epinephrine hydrochloride .01 g/100mL	SprayTopical	SCALP TECH INC	82617-101
Good Sense Hemorrhoidal Maximum Strength Pain Reliefglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	L. Perrigo Company	0113-0944
The Solution 2.0lidocaine	Lidocaine hydrochloride 5 g/100mL	SprayTopical	SCALP TECH INC	82617-102
Equaline Hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	United Natural Foods, Inc. dba UNFI	41163-279
Walgreens Moisture Barriermenthol, and zinc oxide	Menthol .44 g/100g; Zinc oxide 20.6 g/100g	CreamTopical	Walgreen Company	0363-3680
The Solu Tionlidocaine hydrochloride and epinephrine hydrochloride	Lidocaine hydrochloride 5 g/100mL; Epinephrine hydrochloride .01 g/100mL	Aerosol, FoamTopical	SCALP TECH INC	82617-110
Maximum Strength Hemorrhoidal Cream with Aloeglycerin, phenylephine hci, pramoxine hci, petrolatum	White petrolatum 15 g/100g + 3 more ingredients	CreamTopical	Chain Drug Marketing Association	83324-330

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NUMB PLUS Maximum Strength Anorectal (Lidocaine) NDC 70907-098