What is NDC 71101-069?

71101-069 is the product NDC for Healthwise Anorectal Pain Relief (lidocaine 5%), Lidocaine 5 g/100mL spray, listed with the FDA by Veridian Healthcare. It has 1 package NDC, shown above in 10- and 11-digit form.

What drug is associated with this NDC?

Healthwise Anorectal Pain Relief (Lidocaine 5%).

Veridian Healthcare, NDC labeler code 71101. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.

What other NDCs exist for Healthwise Anorectal Pain Relief?

None: this is the only finished product listed under this name.

Is there a related HCPCS / J-code?

Not in Med-Code's curated HCPCS directory.

Healthwise Anorectal Pain Relief NDC 71101-069

NDC codes

FDA NDC Directory

Product NDC (as listed)71101-069Labeler and product segments. Claims need a package NDC.

Product NDC at billing width71101-0069Add the package segment from the table below.

Package NDCs as listed with the FDA, and the 11-digit 5-4-2 form used on claims. The highlighted digit is the added leading zero.
Package NDC	11-digit (billing)	Package	Copy
71101-069-01	7110100690171101006901	113 mL in 1 BOTTLE (71101-069-01)Marketed from Nov 1, 2025

How the 11-digit form is made: The product segment has 3 digits, so one leading zero is added to it (5-3-2 → 5-4-2). Formatting the NDC does not by itself make it billable — the product, package and quantity must match what was dispensed or administered, and payer rules apply. Conversion rules

Product information

Brand name (proprietary): Healthwise Anorectal Pain Relief
Generic name (nonproprietary): lidocaine 5%
Active ingredients: Lidocaine — 5 g/100mL
Dosage form: Spray
Route: Topical
Labeler: Veridian HealthcareNDC labeler code 71101
Product type: Over-the-counter drug
Marketing category: OTC monograph drugApplication M 015
Marketing start: Nov 1, 2025
Listing expires: Dec 31, 2027
Other FDA classes: Amides (Chemical structure)Local Anesthesia (Physiologic effect)
Identifiers: Product ID 71101-069_47bfbf3c-b659-fa61-e063-6294a90ae55eSPL ID 47bfbf3c-b659-fa61-e063-6294a90ae55eSPL set ID 19c24e1b-a31b-478b-a48b-c39bb4753ca7RxCUI 2637486UNII 98PI200987
Pharmacologic class: Amide Local Anesthetic; Antiarrhythmic

Billing references

What Med-Code can say about coding this product, and where each statement comes from. Nothing here is inferred from the name alone.

HCPCS codeNo match

No HCPCS code in Med-Code's directory. Topical products like this are usually dispensed by a pharmacy and billed by NDC.

NDC on a medical claim

N471101006901 followed by a unit qualifier and the quantity

Package 71101-0069-01. Unit qualifiers: F2 (international unit), GR (gram), ME (milligram), ML (milliliter), UN (unit (each)). The qualifier and quantity depend on what was given. About the N4 qualifier

Product label

Current FDA label (SPL), effective Jan 6, 2026.

Indications (excerpt from the label)

Uses helps relieve the local itching and pain associated with anorectal disorders or inflammation

Excerpt only. Read the full label for complete information.

Full label on DailyMed (opens in a new tab)

About NDC 71101-069

What is NDC 71101-069?: 71101-069 is the product NDC for Healthwise Anorectal Pain Relief (lidocaine 5%), Lidocaine 5 g/100mL spray, listed with the FDA by Veridian Healthcare. It has 1 package NDC, shown above in 10- and 11-digit form.
What drug is associated with this NDC?: Healthwise Anorectal Pain Relief (Lidocaine 5%).
What is the active ingredient?: Lidocaine.
Who is the labeler?: Veridian Healthcare, NDC labeler code 71101. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.
What other NDCs exist for Healthwise Anorectal Pain Relief?: None: this is the only finished product listed under this name.
Is there a related HCPCS / J-code?: Not in Med-Code's curated HCPCS directory. See Billing references above.

Other NDCs under M 015

Products listed under the same FDA application: other strengths and forms, and repackagers who relabel the same product.

FDA NDC Directory listings under M 015
Product	Strength	Form · route	Labeler	Product NDC
Pramoxine Hydrochloride Anorectalpramoxine hydrochloride	Pramoxine hydrochloride 1 mg/mL	LotionTopical	Stratus Pharmaceuticals	58980-522
Ma Ying Long Musk Hemorrhoidspetrolatum, zinc oxide	Petrolatum 779.9 mg/g; Zinc oxide 76 mg/g	OintmentTopical	Mayinglong Pharmaceutical Group Co., Ltd.	68511-997
Mayinglong Hemorrhoidalpetrolatum, zinc oxide	Petrolatum 779.9 mg/g; Zinc oxide 76 mg/g	OintmentTopical	Mayinglong Pharmaceutical Group Co., Ltd.	68511-998
hemorrhoidal maximum strength pain reliefglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	Kroger Company	30142-944
Preparation Hcocoa butter, phenylephrine hydrochloride, and witch hazel	—	Kit	Haleon US Holdings LLC	0573-2884
Hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Mineral oil 14 g/100g + 2 more ingredients	OintmentRectal	Kroger Company	30142-188
rexall hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	Dolgencorp Inc	55910-279
Witch Hazel	Witch hazel 860 mg/mL	LiquidTopical	CVS Pharmacy, Inc.	59779-045
Dermatool Hemorrhoidalglycerin, lidocaine, petrolatum, phenylephrine hcl	Lidocaine 5 g/100g + 3 more ingredients	CreamTopical	Papalo Group LLC	84728-413
Acolye Numbing Cream Anorectal(Hemorrhoidal) Creamlidocaine	Lidocaine 5 g/100g	CreamTopical	Guangzhou Haishi Biological Technology Co., Ltd.	60771-0028
Hemorrhoid Anestheticmineral oil, petrolatum, phenylephrine hcl	Petrolatum .749 g/g + 2 more ingredients	OintmentTopical	Savvy Care and Cosmetics	83650-110
hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	Meijer Distribution Inc	41250-279
Lidocaine Numbing Creamlidocaine	Lidocaine .05 g/g	CreamTopical	Shanghai Chuangshi Medical Technology (Group) Co., Ltd.	73557-311
RWWXII Deep Numbing Cream(Anorectal Hemorrhoidal Cream)lidocaine	Lidocaine 5 g/100g	CreamTopical	Guangzhou Haishi Biological Technology Co., Ltd.	60771-0027
Barrier Protectant Creambarrier cream	Menthol 1 mg/g; Zinc oxide 200 mg/g	OintmentTopical	Cardinal Health	63517-003
ER Hemorrhoidphenylephrine hcl	Mineral oil .14 g/g + 2 more ingredients	CreamRectal	EVER READY FIRST AID	72976-018
ANIXIKE Numbinglidocaine4% numbing	Lidocaine 4 g/100g	CreamTopical	Jiangxi Yudexi Pharmaceutical Co., LTD	85248-166
Meijer Maximum strength pain relieving cleansingbenzalkonium chloride and lidocaine hydrochloride	Benzalkonium chloride .13 g/100mL; Lidocaine hydrochloride 4 g/100mL	LiquidTopical	MEIJER DISTRIBUTION, INC.	41250-287
hemorrhoidalglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	Meijer Distribution Inc	41250-944
Equaline Hemorrhoidalcocoa butter, phenylephrine hcl	Cocoa butter 2211 mg/1; Phenylephrine hydrochloride 6.5 mg/1	SuppositoryRectal	United Natural Foods, Inc. dba UNFI	41163-279

Showing 20 of 40.

Healthwise Anorectal Pain Relief (Lidocaine 5%) NDC 71101-069